Austin Design StudioVisual BrandingConsider the effect of coherent and strong visual branding. Austin Web Studio specializes in making your business and brand look its best. Our Mission is to present your business in its most attractive light. We believe that on top of informing your target audience about your company and products, your web presence should also evoke positive feelings in the web surfer. Branding is participating to the lifestyle choices of your target audience and making them accept your product as part of their lives. In our consumer culture, the choice of what and how we consume creates our identities, not just as consumers but also on a deeper level. Your web presence can show that you do care about your visual presence and your target audience's identity. A visit to your web site should be a choice that your target audience wants to make. Our job is to create a technically and visually flawless web presence that doesn't distract but keeps your target audience on your web site, enforcing loyalty to your brand. Our job is also to make sure that your customers will find your web presence through search engines. Our work has been welcomed by our happy customers who value the visual branding of their business. They've told us how they had "searched the Internet" and were so happy to find us. They have made their choice of treating their customer groups with respect in all areas of their business practice. A Cultural DefinitionThe internet is a young media that keeps growing and developing. What we expect from a web page is a cultural definition defined not only by the promises and limits of the web technologies used but also by the visual language that we have learned to associate with a web page. In the mid 1990's when the internet was taking its first steps, we saw big fonts on colorful wallpapers, and then fonts with shadow effects. Spinning gif animations sprouted up throughout web sites to symbolize the "cyber" or "global" nature of the internet. Designers today have moved towards thinking of a web page as virtual paper with a clear and coherent layout. Cultural variations do apply: Scandinavian web sites carry a minimalist layout and look reflecting the tradition of Nordic design. Texan web sites are often bold and strong by their colors and graphics following the visual language of our proud culture. Large corporations internationally trust the cross-cultural clean and well- defined look of web sites built around excellent photography. The fashion, entertainment, high tech, automobile and other forward thinking creative industries rely extensively on Flash design to reflect their desired position as the premiere business in their market area. The experience of the internet changes through time. An effective web presence communicates your business' message using the visual language accepted by your target audience. Austin Web Studio believes we should cherish this developing language and make sure that it keeps growing and expanding. Design PhilosophyTo establish clean and clear approach without loosing the presence of life. / To create imagery where the given meanings are positive, fluid and flexible. / To establish commercial design through clarity. / To emote feelings through commercial media by using imagery and shapes from real life experience.
AUSTIN WEB STUDIOis a web design and web development company based in Austin, Texas. Austin Web Studio focuses on delivering both technically and visually attractive and sophisticated web presences to our clients. We work by seeking a coherent understanding of our client's business environment, corporate identity, branding needs and target audience. Austin Web Studio believes in creative balance. As any good story or study, the final web product should come across as a coherent entity with all its elements in their right places. Each custom web presence is designed to communicate a complete and authentic message reflecting our client's unique attributes. Please take a look around our web site to see how Austin Web Studio can contribute to your company's visual presence and brand building. external links to Austin Web Studio Austin Design Studio & Austin Web Design Studio internal links to Austin Web Studio Design Studio & Web Design Studio Please note that in 2006, Austin web design company Austin Web Studio, working originally only out of Austin, changed its name to INTERARIA (http://www.interaria.com) to better reflect that the company’s web design and web development client base had extended beyond the Austin metro area into Texas to include businesses with offices located in the Dallas Metroplex region as well as the Houston and San Antonio markets. |